We create the campaign on each level of reach. Macro, Micro, Medium. We select the Influencers precisely to the target group of a product. We increase the awareness of the product, create the desired image of the brand, optimize effects.
Contest
Contest run by Influencer on his/her profile by using the organic posts. What data do we measure? Reach, engagement rate (ER), interactions, CTR.
Organic video or photo posts
Native publication with product placement on the photo or in the video. Product’s benefits and USP are highlighted in the visual content or in the copy. What data do we measure? Reach, Engagement rate (ER), interactions, CTR.
YouTube
Organic product placement in a video
Video, prepared in cooperation with Influencer, presenting product in form which is consistent with previous Influencer’s publications. Qualitative video redirect the reach of the Influencer to the interest in the product. What data do we measure? Average watch time, total watch time, number of video views, engagement rate, interactions.
Product videotest
Complex test of the product in video form. Presentation of all product’s benefits in one of most popular YouTube formats. This form of showing the product is one of the most attractive for consumers in the purchase path, on the stage of searching information about the product / comparing the competitive products. What data do we measure? Average watch time, total watch time, number of video views, engagement rate, interactions.
Professional video on the brand’s channel
Running the brand’s channel increases the recognition and trust to the brand. YouTube profile enables informing the direct target group about benefits of products in the offer and launching the new offers to the market. Our professional team prepares the high quality video, optimizes its features as expectation of the direct target group and implement the most effective tools of redirection to the direct selling channels.
TikTok
Organic post
Video which lasts 15 seconds and includes product placement in consistent with the channel’s character form. Publication based on the dynamic and modern product presentation. Short form enables fast increase in reach and attracts attention. What data do we measure? Average watch time, total watch time, number of video views, interactions.
#challenge
Activity which usually lasts 6 days. It is based on the challenge which users have to repeat on the brand’s benchmark and then share on theirs TikTok profiles with dedicated #. Very popular form of publications which encourage the audience to publish content as expectation and brand’s default. What data do we measure? Average watch time, total watch time, number of video views, interactions.
Brand’s profile
Building a high quality profile provides an increase in brand and products recognition. Moreover, the brand’s account enables the additional redirecting of reach from the campaigns with the Influencer on the interest in the brand. We can obtain that by reposting campaign’s posts, marking @ the profile by Influencers with high reach. Furthermore ,the brand’s profile empowers the complex use of social-commerce marketing by a link in bio and linking in adverts.
In-feed Ad
Ad displayed in the native TikTok publication as one of the videos in the suggested videos’ queue. What data do we measure? Average watch time, total watch time, number of video views, interactions, number of link clicks.
Brand takeover
Advert which is displayed to the user each time when he/she opens the application. This ad can include redirection to inside (for example brand’s profile) or outside ( for example e-commerce store, retailer’s selling channel) page. What data do we measure? Average watch time, total watch time, number of video views, interactions, audience demographic, number of link clicks.
Organic post
Product placement in the native publication. Suiting the product’s benefits presentation to the previous Influencer publications. Natural and real form of advertising enable obtaining the high credibility and trust of the dedicated target group. Views, interactions (separated by company/position/location).
Brand’s profile (business)
Running the professional brand’s profile empowers increase in credibility and brand recognition on the market. Activity on the portal, dedicated to the B2B communication, enables getting the new clients, establishment of the professional company image and effective employer branding (increase in attractiveness of the company as the potential employer). What data do we measure? Views, interactions, followers, nique users.
Personal profile
LinkedIn is an excellent tool for developing personal brand recognition. We will create or audit a personal account. Depending on activities objectives, we can create an expert content and publish it within the profile, and build the wide contact network in the target group.
Brand’s profile
Twitter is one of the most dynamic and opinion-forming social media channels. Presence of the brand’s profile in the professional channel, characterized by fast information sharing, empowers conducting the communication based on effective real-time marketing, increasing the audience engagement. What data do we measure? Number of profile’s visits, followers, impressions, interactions, engagement rate.
Organic post
Native publication with advert of the product in context which is consistent with previous Influencer publications. Short and dynamic Twitter forms enable marking the product presence in exact context and highlighting the particularly important USP. What data do we measure? Views, impressions, interactions, engagement rate, number of retweets.
